Balak refers to the man, Balak of Zippor, who was the king of Moab and a resolute enemy of Israel. When Balak then hears of a man named Balaam who can predict the future and cast curses, he hires him to curse Israel. However, Balaam can truly hear Abba YHWH’s Will and Abba YHWH tells him plainly that he can’t curse Israel. On three occasions the king of Moab wants a curse against Israel but only gets blessings for them instead. And then Balaam gives a fourth blessing on his way out—one for the proverbial road as it were.
Ironically also, Balaam disobeys Abba YHWH even as he correctly delivers the message, for Abba YHWH doesn’t want him to go to the king of Moab in the first place. When Balaam disobeys, he gets on his donkey to make the journey, but the donkey sees a vision of a Messenger from Abba YHWH and refuses to budge. Balaam beats the donkey three times and then the beast protests by complaining that she sees the Messenger barring her way. Eventually the Messenger allows Balaam to see the king of Moab who must then abandon his plans against Israel.